ABOUT
saddie baddies® was created in 2019 by Priscilla O. Agyeman, MPH (she/her)- a creative entrepreneur, thought leader and mental health activist.
Agyeman noticed there was a gap in digital discourse designed primarily for young Black, Latinx, Asian, Indigenous and multiracial people that educated and unpacked the layers of mental health — and she knew that needed to change.
through carefully curated visual content and evidence-based topics, saddie baddies® is challenging a shift in mental health discourse worldwide.
by providing dissemination in bite-sized doses, saddie baddies® has expanded a collective understanding of mental health information through engaging discussion, creative conversations and accessibility. saddie baddies® exists on all major social media platforms as well as the 5-star rated podcast, The Soft Life which has been highlighted in Apple Podcasts 2023 Women’s History Month collection.
saddie baddies® provides digital products such as the podcast, their self-care guide, "My Journey to Self-Love: the Ultimate Guide Self-Care Guide by Saddie Baddies®" and curated services such as guest speaking, workshops, in-person and virtual events, and brand partnerships/content creation.
saddie baddies® has partnered with brands such as Google, Nike, Rare Beauty by Selena Gomez, Pinterest, Pantene, ENVSN Festival, Zando Projects by John Legend, and more.
photo by Xavier Duah; 2022, NYC.saddie baddies® normalizes and addresses the deep, uncomfortable, and heavy conversations about mental and emotional health in order to invite learning, unlearning, and healing for all.
PRESS
-
"The more Priscilla and I spoke, the more renewed I felt.... I immediately resonated with the essence, vibes and mission that Priscilla has been cultivating with this brand since 2019."
-
"Gorgeous feed, gorgeous mission."
-
"Communities for shared experiences, like saddie baddies on Geneva. Founded by Priscilla O. Agyeman, the group destigmatizes mental health topics."
-
"Dedicated to bridging the gap between mental health awareness and minority communities through digital discourse, Agyeman offers relevant content, such as the podcast The Soft Life with Saddie Baddies. ."
-
I just assumed it was some sort of mid-mid-life crisis coupled with the final stages of my Saturn Return. But it wasn’t until I listened to an episode of The Soft Life by Saddie Baddies Podcast that I could finally put words to what I was experiencing all this time.
-
As the world changes for the better and the next generation has a say in how we discuss mental health in our communities, Agyeman and Saddie Baddies are paving the path for marginalized communities to have conversations about mental health, breaking taboos that further marginalize their own communities.
changing the convo on mental health worldwide.
some of our recent brand partners include:
